Looking for novelty
Ever since 1898, Saucony has become a major brand in the running shoes industry. We were approached by their U.S. headquarter in offering creative content for introducing their SS2016 running shoes collections.
Art for sports
Instead of presenting the shoes with nice photo shots as usual, we have created a set of 10 stylish illustrations each showcasing details of the products. The Pop-art like drawings have drawn much attention to the consumers, no matter online or social media channels.