Pre-eminent English educational institution
Headstart Group is a Hong Kong’s and Macau’s pre-eminent English educational institution serving the industry for more than a decade. We were asked to update their website with a modern touch, and yet keeping a professional and caring image.
Playful but not childish
The challenge was how to bring playfulness without making it childish, so as to keep a professional image of Headstart. The use of orange dandelion pattern (conveying the message of spreading offsprings), a modern and understated fonts, creative monotone icons and professional teacher imageries, in a nutshell, we aimed at conveying a clear message to readers – Headstart is passionate and professional.