From online to retail
Chrome & Chase is an online casual wear brand from Canada. Contents was asked to design an event identity for their cross-brands party with Dahood and Dienastie under the theme “Chasing Great Heights”.
Floating LED acrylics
Sticking to the theme about height, we lined up with a KOL rooftop photographer and presented a bird’s-eye view story on the window display design.
The floating acrylic blocks with pre-installed LED lights gave two functions: acting as a reminiscence of traffic light traces which could be seen from rooftop view; while merchandise can be presented with a floating-in-the-air illusion.